Workflow automation agency for consumer brands.

The same status lives in a spreadsheet, a project tool and a chat thread, and someone updates all three by hand every week.

A date, offer or product detail changes and half the team keeps working from the old version. See carrying approved product changes through the business.

Someone approved it in chat, but nobody can say which version. See getting a clear decision on the final edit.

A task sits with the wrong person until someone notices. See finding work that has waited too long.

Agencies, 3PLs and suppliers learn about changes late. See running a launch from one plan.

Product approves a new ingredient claim for a hero SKU. The decision is recorded once, with the approver and the version.

Automation lists the places that still show the old claim: product page copy, ad creative in production, the retailer spec sheet, support macros. AI drafts the list from the shared record; the product owner confirms it.

Each affected owner gets the change in the tool they already use, with the approved source attached and a date to confirm.

Nothing customer-facing changes until its owner approves the update. Automation does not publish copy or send retailer files.

The legal review of the claim and the conversation with the retailer stay with people. Automation just makes sure they know and records that it happened.

Shared inboxes, chat and email, so requests and approvals arrive where people already look.

Spreadsheets, project tools and shared documents, kept in step instead of updated three times.

Shopify, your ERP, 3PL and supplier portals, read from where they have reliable interfaces.

We follow one recent change from decision to the last person it affected, and mark where it stalled.

We agree the owners, the approval points and the checks the connected workflow must pass.

We connect the tools, test the exceptions on real examples, and review it with the people who use it.

Your team owns and runs the result, with documentation and the agreed code.

A growing consumer brand where the same update is copied between tools every week, or where approvals and changes get lost between teams and partners.

You want a single-platform automation specialist, a marketing agency, or automations that act for people with no one approving.

For AI steps inside a job, see AI implementation. For advice on where AI belongs, see fractional AI officer support.

It connects the tools a business already uses so work moves between people, teams and partners without being copied, chased or re-checked by hand. At 2690 we do this for growing consumer brands, and a named person approves each consequential step.

Ecommerce automation covers store operations: orders, stock, fulfillment and payouts. Workflow automation covers the handoffs around them: launches, approvals, product changes, agency and partner coordination, status and follow-ups.

The ones you already use: shared inboxes, chat, spreadsheets, project and document tools, Shopify, your ERP and partner portals. We pick the connection method for the job and do not tie you to one automation platform.

Judgment. Approvals, legal and product claims, budget decisions and partner commitments stay with a named person. Automation carries the information to them and records the decision.

Matt Lady maps the handoff, the owners and the approvals. Mike Lady builds, tests and hands it over. You work with both directly.