Ecommerce automation
2690 is an ecommerce automation agency for growing consumer brands. We connect the tools you already use, such as Shopify, your ERP, your 3PL and shared spreadsheets, and build the missing steps for back-office work your team does by hand every week. AI drafts or flags the work; a named person approves it.
By Matt Lady and Mike Lady, co-founders of 2690 · Updated September 2026
Most agencies start with the storefront or the ad account. We start with the work between teams, where orders, stock and numbers get copied, checked and chased. Each area names the step a person approves.
Check retailer orders against price lists, stock and terms before release. AI flags mismatches; the wholesale lead approves each release. See wholesale order release.
Prepare a weekly reorder review from sales, stock and open purchase orders. AI drafts the suggested quantities with reasons; the planner approves what gets ordered. See supplier orders.
Find late or stuck orders across the store and the 3PL, and route them to the right owner. AI groups the exceptions; the ops lead decides what customers are told. See delayed orders.
Collect month-end evidence and match payouts to orders and fees. AI lists the exceptions with sources; the finance lead signs off. See payout reconciliation exceptions.
Explain why revenue numbers disagree between tools and put one agreed view in front of the team. AI drafts the explanation; the report owner approves it. See why revenue reports disagree.
Check discounts, shipping and stock before an offer goes live. AI flags what does not match the plan; the launch owner approves go-live. See launch checks.
This is the kind of detail every build starts from: what triggers the work, what AI does, who approves, and what happens when something does not fit. It is an illustrative plan, not a client result.
A retailer purchase order arrives by email or EDI.
The order is read into a shared record and checked against the current price list, available stock, minimums and retailer terms. Mismatches are flagged with the source line.
The wholesale lead sees clean orders and flagged ones side by side, fixes or queries the flagged lines, and approves release. Nothing is released without that approval.
A short-shipped line or a price dispute goes to a named owner with a follow-up date, instead of a thread in chat.
Who approved which version, and when, stays on the record for month-end and for the next conversation with the retailer.
As a Shopify automation agency, we connect Shopify to the systems around it where they have reliable interfaces, and keep manual review where judgment is involved. We do not replace your systems of record. For handoffs between teams and partners, see workflow automation.
Shopify and other storefronts, marketplace seller accounts and their exports.
ERPs, inventory planning tools, 3PL and warehouse portals, EDI providers.
Accounting systems, payout reports, analytics exports and the spreadsheets that hold them together today.
The same four steps as the 2690 Build. You make the business decisions; we handle design, engineering and testing.
We look at the current steps, systems, owners and exceptions for one recurring job. For qualified projects, the initial review and recommendation are free.
We agree on the scope, the checks the system must pass, and who approves each consequential step.
We build on real examples, test the exceptions, and review it with the people who will use it.
Your team owns and runs the result, with documentation and the agreed code.
There are no client case studies on this page because 2690 does not have them to show yet. What you get instead is the two people who will do the work.
Co-founder · Agency and brand operations
Matt spent ten years in agency, brand and SaaS growth and operations, including advising more than 30 DTC brands in his prior work. He has seen the weekly reorder spreadsheet and the Monday reconciliation from the operator side, and he maps each job step by step before anything is built.
Co-founder · Software engineering
Mike has twelve years of experience building production software at a Fortune 500 company, where he leads an enterprise AI tools team whose tools support 10,000 engineers. He leads engineering, testing and handover on every 2690 build.
A quick check before you get in touch.
You run a consumer brand selling through DTC, marketplaces or wholesale. Someone on your team does the same work by hand every week, and they can show us a recent example.
You want a marketing agency, media buying, a storefront theme redesign, a replacement ERP, or AI that sends, pays or publishes with no one approving it.
Try the starting-point tool, or compare with AI implementation and fractional AI officer support.
Short answers to what brands usually ask.
It connects the tools a brand already uses and builds the missing steps for recurring back-office work, such as order checks, reorder reviews, reconciliations and reporting. At 2690, AI drafts or flags the work and a named person on your team approves it.
Usually not. We start with what already works and connect it. We build just the part that is missing for the job, and your systems of record stay where they are.
Pick one job your team does by hand every week, with a clear owner and a recent example of where it went wrong. The workflow library lists 77 candidates across 14 areas of a brand.
No. AI drafts, checks, summarizes or flags. Orders, payments, customer messages, spend changes and other consequential steps have a named approver.
We automate work that runs through Shopify, such as order checks, stock, fulfillment and payouts, together with the ERP, 3PL and finance tools connected to it. We do not build themes or storefronts.
Matt Lady maps the operating job and the approvals. Mike Lady leads engineering, testing and handover. You work with both of them directly.
A recent order, report or reconciliation is enough to start. No technical brief required.
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