About 2690
2690 is an AI implementation and custom software agency for growing consumer brands. Matt and Mike Lady help brands choose worthwhile builds, get them working, and put them in their team's hands.
2690 is the house number where Matt and Mike grew up building LEGO and playing video games. Today, they’re building together for growing brands, combining Matt’s operating experience with Mike’s engineering to help day-to-day work run better.
Co-founder · Agency and brand operations
Matt maps the actual work, the people involved, and what needs to improve. His experience spans ten years in agency, brand, and SaaS growth and operations, including advising more than 30 DTC brands during his prior work.
Co-founder · Software engineering
Mike leads engineering, testing, and handover. He has twelve years of experience building production software at a Fortune 500 company. He leads an enterprise AI tools team whose tools support 10,000 engineers. His public DIALED project is available to inspect.
You bring the business context and make the key decisions. We handle design, engineering, testing, and the technical handover.
Show us a real workflow, idea, or prototype. We ask how it works now, who uses it, and what better would mean.
For qualified projects, the initial review and plan are free. We recommend a starting point and explain the scope, price, and schedule before you commit.
Matt stays close to the operating job while Mike leads the software work. We test agreed acceptance checks and keep the people who will use it involved.
We train your team and hand over the agreed code and operating information. We include 30 days of agreed post-delivery support.
The services, team, and terms at a glance.
The scope and acceptance checks are agreed for each project.
Usually the first question is what already works. We connect or configure the existing tools where they serve the job and build only where something important is missing.
No. Reliable information and clear steps come first. AI belongs where it can help with a defined job and where a person can review consequential outputs.
You work directly with Matt on the operating problem and Mike on engineering. The project agreement identifies any other contributors and responsibilities.
Tell us how it works today and what you wish your team could do. We will help you decide where to start.
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