Get a clear decision on the final edit
Feedback is scattered and a comment gets mistaken for approval.
For producers collecting feedback from several stakeholders before releasing an edit.
What good looks like.
One final approver records an explicit decision on a specific version, with conflicting comments resolved.
- Starts when
- An editor submits a cut for final review.
- Accountable owner
- Creative producer
Where AI could help.
AI can group comments by timestamp and list unresolved requests; it cannot infer approval from positive feedback.
How the work could move.
A suggested process to adapt to your team. Each handoff needs a clear owner and a visible check.
Open the review
Producer
Create a review record with version link, reviewers, deadline and final approver.
Ready when: Reviewers can open the file and know who decides.
Collect actionable comments
Reviewers
Record timestamps, requested changes and their reasons in one queue.
Ready when: Each blocking comment identifies an observable change.
Resolve disagreement
Final approver
Choose between conflicting requests and mark required versus optional changes.
Ready when: The editor has one consistent revision list.
Submit the revision
Editor
Upload a new numbered file and link each change to the feedback record.
Ready when: Required requests are addressed or explicitly declined by the approver.
Record the decision
Final approver
Record approved, changes requested or rejected against the exact file.
Ready when: The release manifest contains only explicitly approved versions.
Explore the setup, checks, and exceptions
Start with your tools.
Use your existing review tool or a shared decision sheet with stable version links. Limit review-link access to intended reviewers.
When things go wrong.
- Silence or a thumbs-up comment does not substitute for the required final decision.
- A file replacement invalidates release readiness until the new version is reviewed.
- If the approver is unavailable, record a delegated approver before releasing the file.
A useful first step.
Take one edit with conflicting feedback and produce a revision list the editor can follow independently.
What to measure
Measure submission-to-decision time and revisions caused by unresolved conflicting feedback.
Want this working with your team and tools?
Build it yourself, adapt what you already have, or work with us. We can help you choose where to start and handle the technical build.