Follow up on wholesale reorders
Reorder opportunities depend on the account manager remembering to ask.
For account teams planning retailer replenishment conversations.
What good looks like.
A buyer-ready reorder proposal distinguishes confirmed demand from assumptions and records the eventual decision.
- Starts when
- A periodic account review or agreed stock signal is due.
- Accountable owner
- Wholesale account manager
Where AI could help.
AI could draft account summaries and outreach for review. Account managers approve messages and planners validate supply commitments.
How the work could move.
A suggested process to adapt to your team. Each handoff needs a clear owner and a visible check.
Assemble account signals
Account manager
Record sell-in history, reported sell-through, stock, returns and source dates.
Ready when: Missing retailer stock is marked unknown rather than zero.
Assess the opportunity
Planner + merchandising
Consider lead time, seasonality, assortment and available supply; document reorder assumptions.
Ready when: Suggested quantities identify their data basis and uncertainty.
Review the proposal
Account manager
Prepare item, quantity and timing options; approve any outreach and commercial terms.
Ready when: The proposal avoids unsupported demand claims and unconfirmed supply promises.
Record the buyer decision
Account manager
Log accepted, revised, deferred or declined quantities and reasons; hand approved demand to order review.
Ready when: Next action and review date are known and approval is not mistaken for a released order.
Explore the setup, checks, and exceptions
Start with your tools.
Combine account order history with retailer-provided stock or POS exports in a review sheet. Keep source dates and permission to use retailer data visible.
When things go wrong.
- Sell-in alone cannot establish retailer sell-through.
- Stale POS data requires a confidence note and buyer confirmation.
- Seasonal excess or channel conflict may make a reorder inappropriate.
A useful first step.
Review one account with POS data and one without it; make the different confidence levels explicit in each proposal.
What to measure
Track proposal decisions, reorder cadence and stockout or return rates only where retailer data supports them.
Want this working with your team and tools?
Build it yourself, adapt what you already have, or work with us. We can help you choose where to start and handle the technical build.