Check campaigns before they go live
A wrong link, audience, or budget can slip through launch day.
For buyers launching campaigns from approved offers and asset packs.
What good looks like.
A campaign has checked settings, explicit spend approval and a verified live destination.
- Starts when
- An approved creative pack and campaign budget are ready.
- Accountable owner
- Paid-media lead
Where AI could help.
AI can flag missing build-sheet fields or mismatched copy; people verify platform settings and authorize spend.
How the work could move.
A suggested process to adapt to your team. Each handoff needs a clear owner and a visible check.
Specify the build
Media buyer
Record objective, budget, currency, dates, geography, audience and conversion event.
Ready when: The budget owner approves the intended settings.
Build a draft
Media buyer
Create the platform draft and attach previews and approved asset IDs.
Ready when: Every draft matches a build-sheet row.
Check the customer path
Analyst
Open destinations, verify offer consistency and capture a permitted test event.
Ready when: Links and measurement checks have evidence or a named blocker.
Authorize launch
Growth owner
Review peer-checked settings and record a launch decision.
Ready when: Publication is explicitly authorized for the reviewed draft.
Confirm live state
Media buyer
Publish after approval and record campaign IDs, observed settings and destination checks.
Ready when: The intended campaign is live or a discrepancy is assigned.
Explore the setup, checks, and exceptions
Start with your tools.
Use a build sheet beside your existing ad platform draft interface and analytics test tools. This is a review procedure, not a campaign installer.
When things go wrong.
- A last-minute budget or audience change returns the affected settings to review.
- A scheduled campaign is not proof that ads are serving.
- A broken destination or wrong conversion event blocks launch readiness.
A useful first step.
Peer-check one campaign draft against a build sheet before its normal launch approval.
What to measure
Track defects found before and after publication and approved-pack-to-verified-live time.
Want this working with your team and tools?
Build it yourself, adapt what you already have, or work with us. We can help you choose where to start and handle the technical build.