“Which approved ads actually went live?”
Connect the brief, approved file, launch owner, and live ad. See what is waiting and who has the next step.
Creative production ↗Fix the work that keeps breakingas your brand grows.
AI implementation + custom software for growing consumer brands. We connect your data, tools, and workflows so your team spends less time copying information, chasing approvals, and checking what’s done.
Work directly with Matt + MikeMatt: 10 years in agency + brand operationsMike: 12 years in software engineering
Your brand grew. Now help the work keep up.
A product detail changes in one tool but not the others. A report needs numbers from three sheets. An approval gets lost in Slack. More products, people, and partners mean more work to keep everyone up to date.
That’s operational debt: the manual work and workarounds that build up as your brand grows.
We find what keeps causing it and build the connections, rules, or software your team needs.
Build your brand’s digital assembly line.
Your brand already runs on software. A digital assembly line connects the information and steps between those tools, with AI doing a defined part of the work.
1. Reliable information.
Bring the files, product details, dates, and status together. Give your team one shared record to work from.
2. Clear steps and owners.
Set who does what, what needs approval, and what happens next. Keep a record so people can see what’s done.
3. AI with a clear job.
AI can draft a brief, find patterns, or flag missing information. Decide what it can do on its own and what a person must approve.
Start where work gets stuck.
Choose an important job your team repeats. Here are three places to look.
“Did everyone get the new launch date?”
Give marketing, operations, and partners one current plan. Show which approvals and tasks need to change.
Launch coordination ↗“Why does this product keep coming back?”
Bring reviews, tickets, and return reasons together. Use AI to find recurring issues, with the source feedback attached.
Product feedback ↗Illustrative record · fictional example
Approval and launch are different steps.
A file can be approved while the ad is still waiting. A useful system makes that gap visible.
- Approved asset
- Summer kit · video v3
- Approved by
- Brand lead · Tuesday
- Live ad
- Not linked yet
- Next owner
- Media buyer · confirm launch
Browse all 77 ideas across 14 areas ↗Steps, owners, checks, and sample records. Open to browse.
Two working demos · fictional data
Try the handoff yourself.
Change a supplier cost or check whether an approved ad is running. See the next owner, the approval gate, and the result of each action.
The 2690 Build.
An AI tool, connected workflow, or custom app. Built around one important job, tested with your team, and handed over with training.
Projects start at$10,000
Small sprints from 3 weeks.
Larger builds planned for 5–6 weeks.
We agree the scope and schedule before kickoff.
A working system for your team.
Before we start, you know what we’re building, which tools it connects, and how we’ll test it.
Explore the 2690 Build ↗Timing depends on scope, system access, and timely feedback and approvals. We agree review dates together to keep the work moving. Larger systems are scoped and delivered in phases.
Free initial review
For qualified projects, we review the agreed materials and recommend a starting point before you pay for a build.
Agreed checks before final payment
You know what the system must do. We test it with your team and tie final payment to those checks.
Built for brands with more to coordinate.
Our focus is founders and leaders at $25M–$200M ecommerce, DTC, and CPG brands, with lean teams working across products, channels, agencies, and partners.
The first project starts with a recurring problem your team can show us and an owner who can make decisions.
Already started something? We also help with AI-built app readiness, from $7,500, and shared AI workspaces, from $5,000.
Work directly with Matt and Mike.
We’re brothers and the co-founders of 2690. Matt works with you on the business problem. Mike leads the engineering behind the build.
Matt Lady
Co-founder · Growth & operations
10 yearsin agency, brand, and SaaS growth & operations.
- Hands-on work with 30+ DTC brands.Media buying and growth advisory, managing monthly ad budgets from $3K to $250K.
- Built a 3-person operations team.As the founder’s #2, led hiring and operations while the agency grew from 15 to 32 people across four departments.
- Hit a 6.0 marketing efficiency target for 7 straight months.As the first full-time DTC hire at a private-equity-owned brand, met its revenue-to-ad-spend target with no added creative budget.
On your project
Matt maps how the work happens, helps choose what to build, and stays close to the people who will use it.
Mike Lady
Co-founder · Software engineering
12 yearsbuilding production software at a Fortune 500 company.
- AI tools supporting 10,000 engineers.Leads the enterprise team building tools that help engineers use AI in their daily work.
- Leads a DevOps guild across North America.Builds the pipelines used to release production software.
- Builds DIALED in public.Working software with code you can inspect.
On your project
Mike leads the technical design, builds and tests the software, and prepares the system for your team to run.
What does your team keep chasing?
Tell us what happens today, where it gets stuck, and what you want to change. Matt will reply with where we’d start. An AI idea or an existing app is welcome too.
Book an intro callOr email us directly: matt@2690.ai